A meme is an idea, behavior, style, or piece of media that spreads from person to person, often with
the goal of conveying a particular phenomenon, theme, or meaning. The term has evolved significantly over
time:
Original Definition (by Richard Dawkins, 1976)
In his book The Selfish Gene, Dawkins coined the term "meme" to describe a unit of cultural
transmission — much like genes carry biological information, memes carry cultural information.
Examples: tunes, catchphrases, fashion trends, rituals, etc.
Modern Internet Meme
A meme today usually refers to an image, video, or piece of text that is humorous or satirical and
spreads rapidly online, especially via social media.
Often altered with slight variations, allowing it to evolve.
Examples:
"Distracted Boyfriend" image meme
"This is fine" dog in a burning room
Catchphrases like "I can has cheezburger?" or "No one: Absolutely no one:..."